"Social Marketing" is a descriptor in the National Library of Medicine's controlled vocabulary thesaurus,
MeSH (Medical Subject Headings). Descriptors are arranged in a hierarchical structure,
which enables searching at various levels of specificity.
Use of marketing principles also used to sell products to consumers to promote ideas, attitudes and behaviors. Design and use of programs seeking to increase the acceptance of a social idea or practice by target groups, not for the benefit of the marketer, but to benefit the target audience and the general society.
| Descriptor ID |
D040241
|
| MeSH Number(s) |
J01.219.687.750 N05.300.430.500.500
|
| Concept/Terms |
|
Below are MeSH descriptors whose meaning is more general than "Social Marketing".
Below are MeSH descriptors whose meaning is more specific than "Social Marketing".
This graph shows the total number of publications written about "Social Marketing" by people in this website by year, and whether "Social Marketing" was a major or minor topic of these publications.
To see the data from this visualization as text,
click here.
| Year | Major Topic | Minor Topic | Total |
|---|
| 2003 | 0 | 1 | 1 |
| 2004 | 1 | 0 | 1 |
| 2007 | 0 | 1 | 1 |
| 2008 | 0 | 1 | 1 |
| 2009 | 0 | 1 | 1 |
| 2011 | 1 | 0 | 1 |
| 2012 | 0 | 1 | 1 |
| 2013 | 1 | 1 | 2 |
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Below are the most recent publications written about "Social Marketing" by people in Profiles.
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Food and beverage advertising on children's web sites. Pediatr Obes. 2014 Oct; 9(5):362-72.
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Effect of a clinic-wide social marketing campaign to improve adherence to antiretroviral therapy for HIV infection. AIDS Behav. 2013 Jan; 17(1):104-12.
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Social networks uncovered: 10 tips every plastic surgeon should know. Aesthet Surg J. 2012 Nov; 32(8):1010-5.
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Changing health behaviors with social marketing. Osteoporos Int. 2011 Aug; 22 Suppl 3:461-3.
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Piloting interventions within a community-based participatory research framework: lessons learned from the healthy environments partnership. Prog Community Health Partnersh. 2009; 3(4):327-34.
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Disseminating findings from a drug class review: using best practices to inform prescription of antiepileptic drugs for bipolar disorder. J Psychiatr Pract. 2008 Mar; 14 Suppl 1:44-56.
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Utilizing computerized entertainment education in the development of decision aids for lower literate and na?ve computer users. J Health Commun. 2007 Oct-Nov; 12(7):681-97.
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Media and community campaign effects on adult tobacco use in Texas. J Health Commun. 2004 Mar-Apr; 9(2):95-109.
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Personalized targeted mailing increases mammography among long-term noncompliant medicare beneficiaries: a randomized trial. Med Care. 2003 Mar; 41(3):375-85.