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Dr. Blumenthal-Barby's research focuses on the ethical issues raised by research on human judgment and decision-making (e.g., decisional biases and heuristics). She focuses on developing moral guidelines for the use of principles from behavioral economics and decisional psychology (e.g., framing effects, default options, incentives, focusing effects, commitment contracts, and subconscious priming) to shape people’s medical decisions and behaviors.
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